Rising Demand for Breast Augmentation in India: Statistical Overview

Breast augmentation is a cosmetic surgical procedure that enhances the size of a woman’s breasts and reshapes them. Breast implants, mostly silicone or saline, are placed beneath the breast tissue or chest muscles to achieve the desired appearance. 

Breast augmentation has gained significant popularity in India in recent years due to the following factors.

  • Changing beauty standards
  • Advancements in medical technology
  • Skilled surgeons
  • Customization options
  • Affordability of the procedure

As per the International Society of Aesthetic Plastic Surgery (ISAPS) Global Survey, the total number of breast augmentation surgeries performed in 2021 was 36,480. 

Breast augmentation surgeries in women witnessed a slight increase of +0.5% from 2017, while breast lifts increased by 31.4% from 2020.

Types Of Breast Augmentation

There are typically 2 categories of breast augmentation techniques:

1. Breast Implants: Breast implants are further classified based on the filler material used, such as:

  • Saline breast implants
  • Structured saline breast implants
  • Silicone breast implants
  • Form-stable breast implants: 
  • Smooth Breast Implants
  • Round Breast Implants
  • Textured breast implants

2. Fat Transfer Breast Augmentation: This procedure involves extracting fat from other body parts using liposuction and injecting it into the breasts. 

Breast Augmentation techniques can be of 4 types based on the type of incision, such as:

  • Inframammary Fold or Sub-Pectoral
  • Trans-Axillary
  • Peri-Areolar
  • Trans-Umbilical Breast Augmentation (TUBA)

Statistics Behind The Rising Demand

The popularity of breast augmentation is no longer restricted to metros and big cities. It is slowly catching up in tier-2 cities like Odisha. 

The high demand in India is due to the growing middle class exposed to celebrity lifestyle, influenced by the cosmetic industry, and a grand wedding market.

Another reason that has increased the demand for breast augmentation is the rising prevalence of breast cancer worldwide. 

According to the World Health Organization (WHO), around 2.3 million women were diagnosed with breast cancer globally in 2020. A high prevalence of breast cancer among Asian women accounted for 22.9% of total cancer cases in women.

The breast implant global market size is expected to grow at a CAGR of 7.7% between 2023 and 2028. 

The increasing demand for breast augmentation surgeries can be estimated from the growth of the breast implant market size.

The global Breast Implant Market Growth Rate is indicated below:

Breast augmentation surgery is suitable for women between the ages of 19 to 50 years when the breasts are fully grown. 

Food & Drug Administration (FDA) approves saline implants for augmentation in women of the age group 18 and older, while silicone implants in women 22 and older.

Top Breast Augmentation Clinics In India

Here is a list of the top 5 breast augmentation clinics or hospitals in India based on reviews, accreditation, and awards. 

1. Apollo Hospitals

Apollo Multispecialty Hospitals with multiple branches across the country offer a range of cosmetic surgery procedures, including breast augmentation.

They have received multiple awards for best hospital, patient safety, medical tourism, etc.

2. PVR Aesthetica

PVR Aesthetica in Navi Mumbai, founded by renowned Dr. Vinod Pachade, uses cutting-edge technology with exceptional skills to offer remarkable cosmetic treatment outcomes, including breast augmentation.

Dr Vinod Pachade is a winner of the Asia Book of Records and has also been recognized at the Global Business Award 2022 for his incredible work in the field of cosmetic surgery.

3. Indraprastha Apollo Hospital

The hospital located in Delhi boasts modern technology, cost-effective treatment, and highly experienced doctors specialized in breast augmentation.

4. Enhance Clinics

Enhance Clinics in New Delhi, founded by globally acclaimed cosmetic surgeon Dr Manoj Khanna, has a highly esteemed global clientele for cosmetic surgeries, including breast augmentation.

5. Fortis Healthcare

The NABH-accredited multi-speciality hospital has a dedicated cosmetic surgery department that provides breast augmentation services with a focus on patient safety and satisfaction.

Conclusion

Breast augmentation has gained immense popularity in India, with changing beauty standards, advancements in medical technology, skilled surgeons, customization options, and affordability driving its appeal.

ISAPS Global Survey indicates a steady rise in the number of breast augmentation surgeries and breast lifts.

India is at par with Global treatment approaches, offering various types of breast implants and fat transfer for breast augmentation techniques.

Demand for breast augmentation is not limited to metropolitan areas and has expanded to tier-2 cities. Multiple factors, such as celebrity lifestyles, the booming cosmetic industry, the glamorous wedding market, and breast cancer awareness contribute to this demand.

As per the global market forecast, the breast implant market size is expected to grow at a CAGR of 7.7% between 2023 and 2028. 

We have provided a list of the top 5 breast augmentation clinics in India to guide people considering breast augmentation. It is crucial to opt for the procedure after careful research and consultation with experienced professionals.

Dr Vinod Pachade

Dr. Vinod Pachade is the founder and director of the PVR Aesthetica Cosmetic Surgery Center. He is the member of Association of Plastic Surgeons of India (APSI) and also the winner of Asia Book of Records.


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